Profit margin Represent Retail UX 
ConversionXL
NOVEMBER 17, 2015
But is the data from the tests you run during major shopping holidays representative? from Black Friday through to Christmas) rolls around, online revenue for retailers spikes. Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6%
ConversionXL
MAY 22, 2014
The above is a good example of what not to do from retailer Tradesy’s Facebook page. While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. It got attention (and probably some clicks) but at what cost?
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