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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. That one product can now be represented in several categories/areas of your website (Furniture/Beds/Beds Under {Price Point}/Style/Brand). User experience needs to consider the customer journey.

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13 essential SEO skills you need to succeed

Search Engine Land

We often get so bogged down in the minutia of various SEO tasks that we miss the big picture of what’s going on between the website, the search engines, the potential visitors, and the business the website represents. ” Corey Morris , Chief Strategy Officer, Voltage. “The greatest skill in SEO is problem-solving. .”

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Consolidate and personalize: A winning data strategy for CPG brands

Martech

How to implement the best UX strategy in a changing digital environment. For CPGs, this means retailers, especially those with a solid e-commerce presence. CPG companies specifically are facing quite a few challenges because they are less consumer-facing on the digital front than other retail companies,” Silhol explained.

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The Highest-Rated Marketing Software to Help Your Business Succeed in 2022

Capterra Sales & Marketing Software

Great academy to learn how to take good advantage of all the features” — Small business, real estate, marketing and sales director “It has great design and an incredible UX. Excerpts represent user opinion and do not represent the views of, nor constitute an endorsement by Capterra or its affiliates. Read reviews. Visit Website.

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The Advanced Guide to Holiday Testing

ConversionXL

But is the data from the tests you run during major shopping holidays representative? from Black Friday through to Christmas) rolls around, online revenue for retailers spikes. Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6%

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How much should you budget for content?

Search Engine Land

Here's the average per industry, with numbers representing the percentage of total revenue companies spend on marketing annually: Service consulting – 21% of total revenue Healthcare – 18% Retail wholesale – 14% Manufacturing – 13% Financial services - 10.4% Technology – 10.1% Communications media – 10% Travel and hospitality – 8.4%

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A Step By Step Guide To Building Customer Journey Maps

ConversionXL

This lack of focus on using data to understand the customer and retain business is neither a recent occurrence nor confined to traditional retailers. The guys over at Adaptive Path, a UX/digital design agency, talk in terms of “experience maps.” The Devil Is In The Data. No two journey maps are exactly the same.

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