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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. The following tips for organizing your ecommerce site and promoting your products will help you get more traffic and sales. Leverage shopping deals and seasonal promotions.

UX 88
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The Advanced Guide to Holiday Testing

ConversionXL

But is the data from the tests you run during major shopping holidays representative? from Black Friday through to Christmas) rolls around, online revenue for retailers spikes. Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6%

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How to Improve Mobile UX with Digital Wallets

ConversionXL

While the BI Intelligence Report indicates that mobile still only accounts for a relatively small portion of total present day retail sales, data from Statista projects that mobile commerce soon will represent the lion’s share of traffic and transactions online. Complex site navigations/menus don’t translate well on mobile (poor UX).

UX 88
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Gartner found that less than 10% of Tier 1 retailers believe they are highly effective at personalization. While 64 percent of retailers have the technology, they tend to lack the process and rigor needed to execute their personalization efforts. Now, how are you doing with your personalization efforts? The Personalization Gap.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. Promotion of those products validated their messaging. Which aspects of the UX are confusing? Image source ).

Launch 110
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How To Identify & Improve Crappy UX Issues

ConversionXL

A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. When You Display Irrelevant Content, Visitors Leave. Obviously, frustrating users isn’t the way to increase conversions.

UX 113
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How to Find & Fix Terrible UX On Your Site

ConversionXL

A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. When You Display Irrelevant Content, Visitors Leave. Obviously, frustrating users isn’t the way to increase conversions.

UX 62