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Will Our Holiday Gifts Arrive on Time? What Retailers Can Do Now

Salesforce

What’s top of mind for every retailer going into the 2021 holiday shopping season? After global digital revenue surged by 58% year-over-year in the first quarter of 2021, retailers must be ready to meet this holiday shopping moment head-on, with inventory from branded manufacturers and consumer-goods companies in stock and ready to ship.

Retail 98
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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

By delivering personalized and significant interactions through events, product demonstrations, and promotions, field marketing contributes to crafting experiences that resonate with consumers and stick in their memories. Localized strategies are central to field marketing, allowing it to resonate with specific communities and regions.

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Google updates Merchant Center product data specifications

Search Engine Land

Adding the attribute helps Google to accurately represent the benefits of your loyalty program (as configured on Merchant Center) across Google properties. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

Product 121
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7 Ways IoT Is Changing Retail in 2018

Hubspot

The shelf where you picked up the jeans, meanwhile, takes note of the purchase and sends that information to a back-end inventory system, so the retail store’s manager knows to re-stock. McKinsey estimates that the potential economic impact of IoT in retail environments will range from $410 billion to $1.2 IoT Applications in Retail.

Retail 76
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Indirect sales can boost revenue while minimizing costs to your business – use our guide to find out how

PandaDoc

These can be distributors, wholesalers, retailers, or sales reps. Distributors will buy in bulk and resell to retailers. Wholesalers buy products from the manufacturer or distributor and sell them to retailers. Finally, retailers sell directly to consumers, managing physical and online stores.

Retail 52
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6 key email programs to optimize before Q4

Martech

But many retail websites have defaulted to putting the email opt-in form at the bottom of the website. This example from Scout & Nimble, a designer furniture retailer, shows how you can use a bottom email form placement to your advantage by asking potential customers if they are also designers. Looks good on mobile.

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New Google Merchant Center policy: AI-generated reviews are spam

Search Engine Land

Cross promotion of other products/websites : We don’t allow reviews that include promotional content for other unrelated websites, products, or services. The same review shouldn’t appear in feeds from different retailers. If you have identified such content, it should be marked as spam in your feed using the attribute.

Retail 96