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The Advanced Guide to Holiday Testing

ConversionXL

from Black Friday through to Christmas) rolls around, online revenue for retailers spikes. Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%. When the holiday season (i.e.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

The above is a good example of what not to do from retailer Tradesy’s Facebook page. While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. It got attention (and probably some clicks) but at what cost?

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