Remove Profit margin Remove Retail Remove Strategize Remove X-functional
article thumbnail

Value-based bidding: Why it’s key to boosting your Google Ads

Search Engine Land

Using specific website functionalities such as a chat or quote system. During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals. There was also a thread on X where Google Ads Liaison Ginny Marvin addressed this answer.

article thumbnail

How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

And of course, a strong sales comp plan needs to motivate reps to hit goals that grow the company while still maintaining a profit margin. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. The Process for Creating a Sales Compensation Plan.

SQL 102
article thumbnail

Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. Your competitor has feature X, you need feature X. Only category connoisseurs could highlight some functional differences between the shoes. Profit margins are increasingly low. Functional differences get replaced by values, ideals, and identity. Image source ).