ConversionXL

NOVEMBER 15, 2016

Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. What upsells and cross-sells can be given to the best customers? Gross margin. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning.

Conversion 113

Conversion UX Cross-sell Profit margin 113

Lead Fuze

MAY 26, 2023

Step #1: Identify unique selling propositions (USPs) that make your services stand out from the competition. Step #2: Analyze their website structure, design elements, and user experience (UX) to identify areas where they excel or fall short. So, how do we differentiate ourselves? What Makes a Marketing Agency Successful?

Objectives and Key Results 98

Objectives and Key Results Price Strategize Clients 98

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. For many, the benefits of a loyalty program might include: Increased customer spending; Higher customer lifetime value; greater ability to upsell and cross-sell.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

NOVEMBER 17, 2015

A decrease in profit margin due to discounts and promotions. We did a test for a company that sells office supplies online. Can this data be used to make smarter design / UX decisions year-round? An increased bounce rate. An increase in technical issues due to a dramatic increase in traffic. How to Run Holiday Tests.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? greater ability to upsell & cross-sell. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? greater ability to upsell & cross-sell. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? greater ability to upsell & cross-sell. The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email.

Customers 105

Customers User Experience Profit margin A/B testing 105