What Is Lead Qualification and How Does It Work?
Salesforce
MARCH 5, 2024
Reps spend only 28% of their week actually selling, according to the State of Sales Report. At the end of the day, lead qualification can make the difference between quota attainment and lagging sales. Either way, when a lead becomes an SQL, sales takes over to further qualify, pursue, and nurture them toward a sale.
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