Sales Persuasion: Recognizing and Beating Cognitive Biases
Sales Hacker
MARCH 26, 2019
It has developed mental shortcuts around rational thought: like factory-settings that help us avoid change by ignoring, rejecting, or modifying what we hear. This blog will describe the common biases professional sellers face and how to use logic, examples, and stories to break down 250,000 years of evolution to win more deals.
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