resources blog how-sales-leaders-go-to-market-and-win-in-the-most-uncertain-market-ever 
SaaStr
JUNE 10, 2020
The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. But one thing I know through pattern recognition, there’s a lot of similarities across startups and companies as they go through the different stages.
The Lost Book of Sales
JULY 12, 2021
It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Basics: Markets and segmentation.
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