Remove resources blog how-to-de-risk-your-revenue-plan-and-execute-with-confidence
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Sales Pipeline Radio, Episode 336: Q & A with Domenic Colasante

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is entitled, “ How to Build & Scale the Human Side of Marketing “ and my guest is Domenic Colasante , CEO at 2X. You can even ask Siri, Alexa and Google or search on Audible!

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. How does the "D-Day" strategy help companies cross the chasm? Rating: 9/10 See book on Amazon. Table of Contents.