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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

The TL;DR answer is yes. First, I want to explain the value of investing in custom tools, automation, and infrastructure, because I can already sense the objections: “We don’t have the technical resources to build our own tools and automations!”. And what results have we seen since we started using it? What’s the cost of all that?

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How To Build Your Sales Playbook (With Examples)

Gong.io

Improve win rates. Meet Exceed sales goals. Pick any (or all) of the above, and you have the reason sales playbooks exist. A sales playbook serves as a guide or a model for capturing best practices for each and every potential sales situation. Best-in-class sales playbooks include: . Sales resources.

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