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The Sales Manager’s Guide to Salesforce Automation

Veloxy

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. They’ll thank you for it.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

It’s not inevitable. But you have to know how to spot it and how to avoid it. It has its origins in an academic paper that challenges a traditional assumption of information asymmetry. Over time, an ever-growing expertise may make introductory knowledge seem intuitive when it’s anything but.

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