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Challenge 2: Creating a Personal Experience At Scale. Relationships are everything in B2B sales. Whether you are walking a tradeshow floor or engaging with someone online, getting prospects to "like you" is the best way to create a positive salesexperience. How To Fix: Lean on technology.
We started to close some serious enterprise deals with the major players in the technology industry including Slack, Pinterest, Flexport and more. Those learnings actually inspired me to quit Lattice and start a new company – Dock – that helps sales teams manage enterprise sales cycles. Customized Training.
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