SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Continue to book appointments for live ‘one to ones’ using the latest live video technology. Peter Gillett CEO, Zuant.

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

Sales Hacker

DECEMBER 20, 2018

Sales Productivity Stats: High-performing sales teams use nearly 3x the amount of sales technology than underperforming teams. Unproductive : Instead of following up with prospects after a tradeshow, a salesperson comes back to the office and works on paperwork that piled up while they were out. Related: Efficiency Vs. Effectiveness.

Product 98

Product Tradeshows CRM Appointment 98

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO THE BUYING EXPERIENCE IN MEANINGFUL WAYS? . And, even before that, how’s your website structure?

Tradeshows 44

Tradeshows Inside sales CRM Follow-up 44

Score More Sales

OCTOBER 30, 2014

With a web presence optimized to attract “more probable” prospective customers, using a content strategy, keywords and search technology, you can organically bring potential buyers your way. When other people say great things about your company and its products, you will attract even more eyeballs. Your Virtual Trade Show.

Tradeshows 86

Tradeshows Represent Inside sales B2B 86

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO THE BUYING EXPERIENCE IN MEANINGFUL WAYS? . And, even before that, how’s your website structure?

Tradeshows 26

Tradeshows Inside sales CRM Follow-up 26

Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. In both kinds of organizations, marketing has a place and can be greatly aided by new technologies. What is the potential value of sales to these customers? How did the event drive potential customers to the website?

A/B testing 114

A/B testing Tradeshows Finance Cross-sell 114

SBI

FEBRUARY 19, 2020

Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s.

Clients 27

Clients Tradeshows Growth Follow-up 27

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. We were also positioned as experts in a specific technology, and as time passed, this space became more and more commoditized. We continued to narrow down the focus and repositioned the company by adjusting their marketing strategy and value proposition.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

SBI

OCTOBER 6, 2019

6 Steps to Double Lead Generation at Your Next Tradeshow It’s no small investment to exhibit at trade shows: Booth cost, logistics, and swag are. Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. Prospect Intelligence. Prospect Intelligence.

Tradeshows 36

Tradeshows Negotiate Contract B2B 36

Hubspot

JUNE 24, 2011

Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? QR Codes - Mobile technology is huge.

Tradeshows 69

Tradeshows Cold Call Promote Education 69

Hubspot

JUNE 2, 2015

Because changes in technology haven’t led to changes in departmental structures. Marketing technology may be changing, but marketing’s way of using it is still in the 20th century. Team members in demand generation, content marketing and operations can get caught up in the day-to-day production of content and technology.

Tradeshows 74

Tradeshows Technology Technology Up-sell 74

SBI

AUGUST 13, 2019

With advancements in sales readiness technology and fresh approaches such as agile onboarding gaining popularity, now is a great time to transform your new hire training strategy. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO SALES TRANSFORMATION IN A MEASURABLE AND IMPACTFUL WAY?

Tradeshows 38

Tradeshows Quota Technology Technology 38

Hubspot

JANUARY 4, 2021

Many organizations have shifted their annual event and tradeshow to a virtual one. Christy Marble , CMO at Pantheon Systems , predicts: "Marketers will require technology to enable real-time responsiveness to customer needs that span the customer lifecycle and each customer touchpoint.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

JUNE 8, 2020

Whether you are walking a tradeshow floor or engaging with someone online, getting prospects to "like you" is the best way to create a positive sales experience. How To Fix: Lean on technology. Define each step of the purchase and implementation of the technology. Challenge 2: Creating a Personal Experience At Scale.

Sales Experience 64

Sales Experience B2B Prospecting Tradeshows 64

Pointclear

JUNE 7, 2011

The process map has been drawn from the top of the funnel to close with associated metrics, processes, people, and technology to support it. No phone-based qualification team: One symptom I see in failing lead generation programs is simple to diagnose: When "leads" go from the Internet, tradeshows, etc.,

Lead generation 91

Lead generation Campaign Tradeshows Manufacturing 91

Hubspot

MARCH 26, 2015

Can technology make us less or more human? Instead, perhaps we should be asking: How can we architect experiences where technology fosters connections? This was right after the introduction of the iPhone, and there were very few -- if any -- firms navigating how modern technology could be used from a brand perspective.

Objectives and Key Results 69

Objectives and Key Results Tradeshows Technology Technology 69

Hubspot

FEBRUARY 23, 2016

Well, that's exactly what happened to a technology provider called Marco. Instead, they were more for executives and chief technology officers, whereas Marco's target buyers were "complaint fielders," which included folks like facilities managers, IT managers, and office managers. Step 1: Creating Buyer Personas.

Tradeshows 51

Tradeshows Launch Promote Technology 51

SBI

MARCH 13, 2020

Solutions like Zuant’s blend the technology and processes needed to make that happen.” It is a waste of our tradeshow budget unless we follow up quickly on every piece of potential business,” notes Interroll Marketing Director, Giulio Bassi. Events represent a whopping 22% of today’s marketing budget, according to Salesforce.com.

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. I highly recommend you read the study. Call Tracking & Google Adwords. Case Studies. #

Commission 116

Commission Territory Objectives and Key Results Tradeshows 116

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." This is a good thing!

Tradeshows 78

Tradeshows Campaign Technology Technology 78

Veloxy

MAY 3, 2022

Sales Resources : Sales Calculators Sales Checklists Sales KPI Dashboard Sales Technology Landscape Continuous Learning for Salespeople. Sales Technology Checklists. The C-suite has tasked you with building a sales technology stack that will drive more pipeline, more opportunities, and more revenue. Don’t wait.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Heinz Marketing

OCTOBER 28, 2020

And as the use of virtual events in B2B – and the investments supporting them – continue to grow, so too will the advancements in virtual event technology to give event teams smarter, more intelligent capabilities that in turn enable better, more dynamic experiences for the attendees. A reliance on event technology.

B2B 138

B2B Tradeshows Technology Technology 138

Pointclear

FEBRUARY 23, 2018

Is it someone who swiped their badge at the tradeshow you attended last month? And there are others who maintain that their technology can make mediocre people successful generating, qualifying and nurturing executive-level leads for enterprise software companies (for example). Is it the person who signed up for your webinar this week?

Tradeshows 40

Tradeshows Lead generation Clients Represent 40

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Tradeshows, seminars, and events. Direct mail.

E-commerce 118

E-commerce Tradeshows CRM Healthcare 118

Heinz Marketing

MARCH 5, 2019

So far in our blog series, The Road to Webinar Success , we’ve covered The Power of Panel Webinars and Streamlining Webinar Operations with Integrated Technologies. By Joshua Baez , Engagement Manager at Heinz Marketing.

Strategic planning 65

Strategic planning Promote Strategize Presentation 65

Heinz Marketing

FEBRUARY 20, 2019

2/26 Streamlining Webinar Operations with Integrated Technologies. Over the next eight weeks, we’ll share with you a new webinar tactic to help you do everything from planning, measuring success, and integrating a webinar program into your larger marketing strategy. Here’s a calendar of what you can expect: 2/20 The Power of Panel Webinars.

Cross-sell 63

Cross-sell Promote Lead generation Presentation 63

Heinz Marketing

FEBRUARY 20, 2019

2/26 Streamlining Webinar Operations with Integrated Technologies. Over the next eight weeks, we’ll share with you a new webinar tactic to help you do everything from planning, measuring success, and integrating a webinar program into your larger marketing strategy. Here’s a calendar of what you can expect: 2/20 The Power of Panel Webinars.

Cross-sell 60

Cross-sell Promote Lead generation Presentation 60

Heinz Marketing

FEBRUARY 26, 2019

This week, I want to look at what it means to streamline your webinar operations using integrated tools and technologies. An overview on streamlining webinar operations with integrated technologies. What are the values of integration? Who are the key stakeholders involved? What do you need to consider when it comes to integration?

Technology 55

Technology Technology Angle Follow-up 55

InsightSquared

OCTOBER 2, 2017

For sales and marketing teams at business-to-business technology companies, the calendar is divided into two unequal parts: Dreamforce and the rest of the year. All from a marketing guy who comes from the “inbound” school that expels ephemeral investments like tradeshow sponsorships. We’re upping our presence from a single, 48 ft.

Tradeshows 84

Tradeshows Real Estate Price Education 84

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Choosing the right virtual event marketing technology: platform or stack? Choosing the right virtual event marketing technology: platform or stack? It’s just not like being there.

Objectives and Key Results 140

Objectives and Key Results Networking Presentation Entertainment 140

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. Will that continue? Will we revert back?

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

SalesLoft

AUGUST 6, 2013

If you sell to technology companies (especially startups), then Crunchbase is your goldmine. 4 – Tradeshow Lists. If you have interns, have them copy and paste tradeshow leads into a spreadsheet or your CRM to get you kicked off. . #6 Builtwith.com helps you find companies that use a specific technology.

Prospecting 52

Prospecting Tradeshows Cold Call Manufacturing 52

Salesmate

MARCH 2, 2021

“Real estate agents earning $100,000 or more in gross commission income are more than twice as likely to use advanced technology tools like a customer relationship management tool (CRM) than agents who earn less.” It can effectively help to improve Real Estate sales processes. How Does A CRM Empower Real Estate Agents? .

Real Estate 116

Real Estate CRM Customer Relationship Management Appointment 116

SBI

DECEMBER 30, 2019

The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. Tons of money and resources are spent on both sides.

Tradeshows 32

Tradeshows Technology Technology Quota 32

SBI

FEBRUARY 24, 2021

Sales departments who may be spending less money on travel, conferences, and tradeshows, should invest in technology solutions that will help them collaborate seamlessly across time zones and around the world.

Sell 38

Sell Customers Tradeshows Cross-sell 38

Score More Sales

MARCH 13, 2013

Many mid-market technology and distribution companies exhibit at trade shows for 3 key reasons: 1) An industry show brings together the latest ideas, tools, and products. Bigger shows have technology to do this. The company invested a lot of time and money, and for what? During the show, be present.

Tradeshows 87

Tradeshows Strategize Follow-up Technology 87

Pointclear

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. Static data about prospects.

Lead generation 70

Lead generation Objectives and Key Results Tradeshows Healthcare 70