Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. Too often, marketers use a spreadsheet or a CRM tool to gather “insights” about their market and marketing efforts. In both kinds of organizations, marketing has a place and can be greatly aided by new technologies.

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

SBI

FEBRUARY 19, 2020

Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s.

Clients 27

Clients Tradeshows Growth Follow-up 27

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. After analysing our case studies and CRM, we saw that 73% of total revenue came from these two segments. We were also positioned as experts in a specific technology, and as time passed, this space became more and more commoditized.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

SalesLoft

AUGUST 6, 2013

If you sell to technology companies (especially startups), then Crunchbase is your goldmine. 4 – Tradeshow Lists. If you have interns, have them copy and paste tradeshow leads into a spreadsheet or your CRM to get you kicked off. . #6 Builtwith.com helps you find companies that use a specific technology.

Prospecting 52

Prospecting Tradeshows Cold Call Manufacturing 52

SBI

AUGUST 13, 2019

With advancements in sales readiness technology and fresh approaches such as agile onboarding gaining popularity, now is a great time to transform your new hire training strategy. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO SALES TRANSFORMATION IN A MEASURABLE AND IMPACTFUL WAY?

Tradeshows 38

Tradeshows Quota Technology Technology 38

Hubspot

JANUARY 4, 2021

Many organizations have shifted their annual event and tradeshow to a virtual one. Christy Marble , CMO at Pantheon Systems , predicts: "Marketers will require technology to enable real-time responsiveness to customer needs that span the customer lifecycle and each customer touchpoint. If they do that?

A/B testing 101

A/B testing Tradeshows Education B2C 101

Hubspot

JUNE 8, 2020

Whether you are walking a tradeshow floor or engaging with someone online, getting prospects to "like you" is the best way to create a positive sales experience. How To Fix: Lean on technology. Keep track of every interaction your customer has with your company ( HubSpot CRM is incredibly useful for this).

Sales Experience 63

Sales Experience B2B Prospecting Tradeshows 63

SBI

MARCH 13, 2020

Solutions like Zuant’s blend the technology and processes needed to make that happen.” It is a waste of our tradeshow budget unless we follow up quickly on every piece of potential business,” notes Interroll Marketing Director, Giulio Bassi. Events represent a whopping 22% of today’s marketing budget, according to Salesforce.com.

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." This is a good thing!

Tradeshows 78

Tradeshows Campaign Technology Technology 78

SBI

NOVEMBER 7, 2019

The unification of two essential pillars in the marketing technology stack will also offer comprehensive insights and data for marketers to make full-scale, intelligent improvements to their entire content investment. Salespeople have a lot of information and data thrown their way and CRM doesn’t make. Buying Technology.

Customers 20

Customers Tradeshows Technology Technology 20

Pointclear

FEBRUARY 23, 2018

Is it someone who swiped their badge at the tradeshow you attended last month? Of course, these leads—which can be attractive to those who value cost-per-lead above other criteria—will be not be followed up by Sales and will end up in the CRM black hole.). Does your CRM manage list segments, cadence, lead data and other outcomes?

Tradeshows 40

Tradeshows Lead generation Clients Represent 40

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Tradeshows, seminars, and events. Collaboration.

E-commerce 121

E-commerce Tradeshows CRM Healthcare 121

InsightSquared

OCTOBER 2, 2017

For sales and marketing teams at business-to-business technology companies, the calendar is divided into two unequal parts: Dreamforce and the rest of the year. All from a marketing guy who comes from the “inbound” school that expels ephemeral investments like tradeshow sponsorships. We’re upping our presence from a single, 48 ft.

Tradeshows 84

Tradeshows Real Estate Price Education 84

Pointclear

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. Static data about prospects.

Lead generation 70

Lead generation Objectives and Key Results Tradeshows Healthcare 70