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14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

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As part of the campaign, posters advertising a room to rent and resembling vintage newspaper classified ads were plastered around Chicago , inviting passersby to text "Van Gogh" -- aka, Leo Burnett's clever social media team, who fielded all messages in character. on eBay , and all proceeds were donated to Soles 4 Souls , a charity.

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