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10 Content Marketing Analytics Tools That Finally Do What You Need

Hubspot

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level. A strategy is only as good as its tools. for Buffer Pro.

Territory 101
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Tracking Multiple Domains: Setup & Reporting for Dozens of Sites

ConversionXL

You also need a strategic plan for your collected data—including why you’re collecting it: Is data collected only because everyone is talking about it? That’s why I created a Spreadsheet add-on to do exactly this. You can get and use the Schedule & Send Spreadsheet add-on for free. What are your business requirements?

GTM 73
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This day in search marketing history: February 28

Search Engine Land

Now Official: Google Adds Restaurant Menus To Search Results 2014: Google announced that it’s now showing restaurant menus as a OneBox-style answer at the top of its U.S. search results. Placecast and AT&T Launch Geo-fenced Mobile “ShopAlerts” 2011: This was opt-in “push” marketing via SMS or MMS tied to “geo-fences.”

CTR 98
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Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing

ConversionXL

Studies have shown that high-quality customer behavior metrics remain the most sought-after data for informing strategic decisions. For several years running, in PricewaterhouseCoopers’ annual CEO survey , CEOs rate that as the most important metric they want for strategic planning. What is A/B testing. Avoid ad blockers.