Sat.Apr 26, 2025 - Fri.May 02, 2025

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B2B marketing can’t hide from change forever

Martech

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? To customers, marketing is a label with no specific value. How are we going to market?

B2B 107
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AI-Powered GTM: Insights From the State of Sales Enablement Report 2025

Highspot

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Today, just 10% of organizations are very effective at driving go-to-market initiatives that deliver business results.

GTM 52
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AI-Powered GTM: Insights From the State of Sales Enablement Report 2025

Highspot

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Today, just 10% of organizations are very effective at driving go-to-market initiatives that deliver business results.

GTM 52
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“How AI is Reshaping Sales Dev”: Webinar Recap

Heinz Marketing

The Necessity of AI in Modern Sales and Marketing Our discussion opened with a compelling statistic: 72% of high-performing sales teams leverage AI to enhance pipeline performance. With tools like AI, sales and marketing can be better aligned, increasing overall operational effectiveness.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. We surveyed 1,000+ GTM professionals to find out. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. But is it delivering real results?

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5 suggestions for moving beyond MQL

Martech

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing but it’s increasingly under fire. MQL marks the border between marketing and sales silos The MQL was born a couple of decades ago when sales management realized customers increasingly use digital media to make buying decisions.

GTM 83
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GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO – Typeform, Calendly)

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the companys growing suite of tools. Previously, he was CPO at Calendly, where he helped scale one of the most beloved PLG tools in the market.

GTM 88
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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Slow-moving compliance reviews. How can you speed it up?

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.