Hubspot

MAY 8, 2020

You can use the software to align marketing and sales goals, as well as align revenue operations. If you want to unify the data and processes you use across your go-to-market (GTM) teams, LeanData is a great software option. Image Source. Price : Contact for pricing.

GTM 98

GTM Price Contact Campaign 98

SaaStr

JANUARY 25, 2021

Key Considerations from 2020: Look at the data. Prior to the pandemic, many companies knew which vertical channels were doing well, but COVID caused a change in territory planning overnight. Engage partners proactively once the sales team understands the value that a partner is going to bring.

Cross-sell 63

Cross-sell GTM Territory Sales 63

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies.

Cross-sell 76

Cross-sell Finance Strategize Technology 76

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. Amy Slater. Bridget Gleason.

Sales 130

Sales Start-ups Up-sell Cross-sell 130