Remove 2021 Remove Click Through Rate Remove CTR Remove Represent
article thumbnail

How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. CTR in Google SGE (Pessimistic). CTR in Google SGE (Pessimistic).

CTR 144
article thumbnail

How to Personalize Transactional Emails With Dynamic Content

Hubspot

billion by 2021. Most companies don't give too much thought to these types of messages, but they represent an important marketing opportunity to interact with your customers at their most engaged. And that is the reason why personalized campaigns help improve click-through rates by around 14% and conversions by 10%.

article thumbnail

How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

For example, ChatGPT’s information has historically been limited to a September 2021 information cutoff. While what’s in production is likely some combination of innovations represented in these papers and more, the idea remains that documents and knowledge graphs are searched and used with a language model to generate a response.

CTR 144