Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. It's unrealistic to expect every keyword, blog post, landing page, and paid search ad to convert visitors into leads. All roads lead back to user intent.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

AUGUST 11, 2021

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. Railsconf 2021 , for example, breaks their offers up into levels. As you build out your list of assets, do it with your audience in mind. Audience data. Source ).

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

ConversionXL

FEBRUARY 3, 2022

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Rewards program, contests, email marketing, campaigns; Revenue.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

MARCH 31, 2021

For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg. More importantly, don’t forget to measure the number of qualified leads and new business generated from your content efforts.

Appointment 127

Appointment Clients Launch Follow-up 127