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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

DECEMBER 28, 2023

These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. Microsoft Microsoft’s Performance Max launched in open beta in July, with select marketers able to access its full inventory and serve ads across its network. billion in the U.S., as reported by Adobe Analytics data.

Retail 129
Retail X-functional Launch Non-Profits 129
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Build vs. Buy: Which is Right for Your Business?

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. This approach works well if you’re looking to capture existing market share.

Technology 96
Technology Technology Launch Transportation 96
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