Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Marketers will plan asynchronous events that plug into the funnel. Virtual Events.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Search Engine Land

DECEMBER 28, 2023

Microsoft Microsoft’s Performance Max launched in open beta in July, with select marketers able to access its full inventory and serve ads across its network. The new Bing failed to take any market share from Google after six months. Sam Tomlinson shared 10 advanced strategies for optimizing your Google Ads account.

Retail 125

Retail X-functional Launch Non-Profits 125

Hubspot

APRIL 21, 2021

To do this, it has to reinvent its approach to delighting customers or risk losing the trust of its user base – and its market share. When a company is getting off the ground, it will tend to focus on a small number of high-impact channels. More tools to manage. More touchpoints to maintain.

Customers 101

Customers Launch Growth Start-ups 101

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. This approach works well if you’re looking to capture existing market share.

Technology 96

Technology Technology Launch Transportation 96