Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Marketers will plan asynchronous events that plug into the funnel. Virtual Events.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Search Engine Land

DECEMBER 28, 2023

TikTok was reported to pilot an ad-free subscription service on its app in October. Here’s a breakdown of other significant advertising developments from Microsoft in 2023: Microsoft Advertising announced a new API – ads for chat API – to allow publishers, online services and apps to deliver ads through chat.

Retail 124

Retail X-functional Launch Non-Profits 124

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. Look at your most valuable services or core competencies when deciding what software to build.

Technology 96

Technology Technology Launch Transportation 96

Hubspot

APRIL 21, 2021

If a marketer is having trouble segmenting a contact list, they reach out to operations. If a service professional can't access a customer's communication history, it's operations to the rescue again. To do this, it has to reinvent its approach to delighting customers or risk losing the trust of its user base – and its market share.

Customers 101

Customers Launch Growth Start-ups 101