Martech

OCTOBER 19, 2023

marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share.

B2C 117

B2C Launch High impact Market share 117

Cerebral Selling

OCTOBER 5, 2020

When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. You’re thinking, “We sell thousands of food products and have huge brand awareness and market share. ” But there’s a problem.

Drivers/motivators 130

Drivers/motivators Manufacturing Entertainment High impact 130

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. This approach works well if you’re looking to capture existing market share.

Technology 96

Technology Technology Launch Transportation 96

Search Engine Land

DECEMBER 28, 2023

Microsoft Microsoft’s Performance Max launched in open beta in July, with select marketers able to access its full inventory and serve ads across its network. The new Bing failed to take any market share from Google after six months. Sam Tomlinson shared 10 advanced strategies for optimizing your Google Ads account.

Retail 124

Retail X-functional Launch Non-Profits 124

Partners in Excellence

AUGUST 16, 2015

Their share prices are declining, their revenues or profits are in freefall, their market share is declining. These are the elements of a high impact prospecting approach. Which of these customers is likely to be the most concerned and most ready to want to do something with what you are talking about?

Prospecting 93

Prospecting Pitch Campaign Appointment 93

Hubspot

JANUARY 4, 2021

John Graff, Chief Marketing Officer at Sonim , predicts: "I believe 2021 will be a year that will provide significant opportunities for companies to grow/expand market share. Brands will capitalize on change. Because many companies will fall into the trap that there will be a post-2020 'return to normal.'

A/B testing 101

A/B testing Tradeshows Education B2C 101

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90