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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

trillion in transactions by 2021. B2B buyers from Gen X expected phone calls and handholding. American Hotel Register meets many functional requirements of a good ecommerce site—they include a comprehensive category listing and feature a search bar prominently. That number isn’t getting smaller. Why do millennials matter?

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

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