VanillaSoft

JUNE 28, 2021

Corner the market Understand your customers Niche up Reviews and referrals Build a quality database ?? For example, you might build a niche brand around renovation loans, VA loans, or financing for residential construction. If you address those in the process, building trust comes naturally. Here’s how. ActiveRain.

Real Estate 52

Real Estate Niche Finance Referrals 52

ConversionXL

FEBRUARY 3, 2022

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. million (including over $10 million from Divvy). Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Time to take notes.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

AUGUST 26, 2022

For a long time, until this boom, until the 2019-2021 boom, crossover funds would be very careful. There’s always room for innovators, even if they’re niche solutions. A few things they don’t do: build the relationship, build trust. Jason Lemkin: Crossover funds can go where it’s greener.

Quota 86

Quota Growth Product Closing 86