Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

GTM 101

GTM Growth B2C Territory 101

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7%

Customers 64

Customers GTM Account management Government 64

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. Learnings from the growth stage Measure what you can. And on to almost $300m ARR today!

Cross-sell 95

Cross-sell Account management Clients Growth 95

Sales Hacker

JANUARY 27, 2024

He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow. Max has been published by Forbes, Inc., Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 90

GTM Niche CRM Account management 90

Spiro Technologies

JANUARY 26, 2023

And it’s been a great market for us to focus and capitalize on, and we’ve been lucky with fantastic growth over the years in a great market. So we’ve been fortunate with that growth as well. You also have an account management team too, so it’s not all just e-commerce.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

Heinz Marketing

JANUARY 13, 2022

Account-Based Retention . Sustainable Marketing . Target Account Precision . Redefined Marketing “Work” and Impact . User-Led Growth . Account-based AND Lead-based Funnel Management . Managing Your Marketing Team Culture . Change Management. Brand & Community Investments .

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135