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How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. Example : Instead of highlighting specific keywords/audiences, call out the ad group or campaign. Call these out, any reasons for the shifts, and any action items that might be needed.

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How the YouTube algorithm works: What marketers need to know

Search Engine Land

How does the YouTube algorithm work in 2023? Mitchem points out: “Find something in your industry, in your niche that gets a lot of attention. ” Once you’ve got your video, Mitchem suggests thumbnail templates will improve click-through rate. YouTube establishes E-E-A-T using machine learning.

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7 B2B content distribution strategies that work

Search Engine Land

Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. What is the key to making your email campaigns stand out? Segmented email campaigns have been shown to drive a 760% increase in revenue , according to Campaign Monitor. But let’s be real. Personalization.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

A screenshot of the Kalyna Marketing Stripe dashboard as of Nov 14, 2023. And that business model is pay-per-click (PPC) and programmatic advertising. A fake campaign interface that I set up for this article showcasing various budget suggestions once I specified that I only want to pay $0.10 This system is so elegant and simple.

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How to Start a Video Marketing Agency: Key Steps

Lead Fuze

In this comprehensive guide, we will explore crucial aspects of starting a successful video marketing agency, such as defining your target audience and establishing campaign goals. Analyze location data: Understanding where potential clients are located allows for better targeting through localized ad campaigns.