Hubspot

SEPTEMBER 12, 2024

While the pandemic normalized remote work, I still find in-person meetings at conferences and tradeshows crucial to building real relationships with your prospects and gaining their trust. Evaluation AI is also leaving its mark on the evaluation stage, where B2B buyers are doing a more thorough analysis of their shortlisted products.

B2B

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. For example, consider reducing the number of tradeshows you attend or switching to virtual events to save on travel expenses.

Strategic partnership

SaaStr

MARCH 24, 2023

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Is there still room for in-person events in 2023 and beyond? Many businesses changed their strategy to incorporate virtual or hybrid events recently. of all events. Why Events?

Tradeshows

SaaStr

OCTOBER 18, 2023

Datadog CMO Alex Rosemblat took the stage at SaaStr Annual 2023 to share how marketing teams can get more deals done with less budget. Pre-2023, the quality of leads or campaigns could be broken down into three general buckets. You can run two different types of campaigns to bring in leads: Facebook and tradeshows.

Tradeshows