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5 ways CRMs are leveraging AI to automate marketing today

Martech

Artificial intelligence is rapidly transforming marketing operations. Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. Many in marketing share this frustration.

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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Customer interactions with the business. “We

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Sales vs marketing made clear in an ultimate guide to definition, importance, & differences

PandaDoc

What is marketing Marketing is the process of increasing brand awareness and generating sales opportunities. Marketers create content, build campaigns, and position brands to appeal to a wide range of customer segments. Marketing teams will often conduct market research using surveys, case studies, and reports.