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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

of marketing leaders cite data and workflow integration as a primary challenge, per MarTech’s 2025 State of Your Stack report. From account management to strategic partnership: Aligning internal teams around the client’s long-term success metrics, not just logo retention or feature adoption. Up to 65.7%

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. LinkedIn is where deals are made, brands are built, and partnerships are formed. For operational leaders, it’s a goldmine for finding potential partners, vendors, or consultants.

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5 Ways AI Has Already Changed SaaS Sales Forever with Perplexity’s CBO Dmitry Shevelenko and SaaStr CRO Confidential Host Sam Blond

SaaStr

” What Survives : Complex, consultative sales where human judgment and relationship-building matter. Think enterprise security, custom integrations, and multi-year strategic partnerships. ” The SaaStr Truth : If you’re still doing subjective pipeline reviews in 2025, you’re flying blind.

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

Inside Snowflake’s Board Meetings: How AI is Reshaping Enterprise Data and the Future of B2B Partnerships We had a lot of fun at SaaStr AI Summit 2025 with a rare look inside Snowflake’s boardroom! This unique relationship reveals how the $4.5B “The pieces to do that are already there. ” per Ramaswamy.