Salesforce

JULY 14, 2021

Meaning a relationship that extends beyond the deal’s close date. Buyers want sellers to connect with them on a human level while providing them with a superior service experience. Engagement rates: Meaningful points of engagement can be an important metric for long-term relationship building.

Quota 98

Quota Non-Profits Pharmaceutical Sales 98

Martech

MARCH 29, 2022

More of a dance than a race, marketing is evolving to look at the entire lifecycle and how to care for the customer relationship at each phase. BGM is about relationship building – externally and internally. As part of this evolution: Buying Group Marketing (BGM). While that sounds great, the devil is in the details.

B2B 88

B2B Represent Sales Campaign 88

Martech

MARCH 22, 2022

Today, nearly three decades have passed since commercial email emerged in the mid-1990s as a powerful channel for communications, commerce, relationship-building and just plain making money. Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025.

B2C 119

B2C Objectives and Key Results Drivers/motivators B2B 119