Remove 2025 Remove Negotiate Remove Strategic partnership
article thumbnail

Why SaaS vendors must shift from transactions to embedded partnerships

Martech

But that approach is increasingly out of sync with the martech needs of the modern enterprise, especially in CreativeOps, where delivery speed, brand governance and tool interoperability are non-negotiables. of marketing leaders cite data and workflow integration as a primary challenge, per MarTech’s 2025 State of Your Stack report.

article thumbnail

What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. They share the revenue they jointly produce and plan to expand their partnership with new projects in 2025. I asked him what changed. His answer? Joint ventures.