Remove 2025 Remove Strategic partnership Remove Strategic planning
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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. Some platforms also offer industry benchmarking so brands can stay in tune with their competitors and use it as an opportunity to develop a more robust and strategic plan. Its your edge.

Retail 107
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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

of marketing leaders cite data and workflow integration as a primary challenge, per MarTech’s 2025 State of Your Stack report. Participating in strategic planning conversations — not just support tickets. Up to 65.7% The implication is clear: buying a tool is easy, but embedding it into operations is not.