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Will traffic from search engines fall 25% by 2026?

Search Engine Land

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Many also believe that ChatGPT is already stealing market share from Google. Why we care. The prediction.

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Is AI Penetration … Slowing Down? Ramp Says Possibly

SaaStr

The real test will come in 2026 budget planning cycles, where AI is likely to receive significantly larger allocations. Platform Consolidation Is Masking Growth The apparent market share shifts—particularly OpenAI’s slight market share decline—might reflect platform consolidation rather than overall market softening.

Growth 112
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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. Previsible, an SEO consultancy, announced that traditional Google search has basically plateaued and has begun to have its search dominance degraded. By 2020, it had grown to over 10%.