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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. That puts the US in seventh place in that category.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonization come in. They bring together data from multiple sources — think your customer relationship management ( CRM ) and order management system s — to provide a holistic view of all your business activities.

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The Surprising Thing Your Customers Want — And They Might Not Even Realize It

Salesforce

Studies show that 77% of Gen Z value customized interactions, and 76% want digital communications they can customize based on their preferences. By 2026, Gen Z will comprise the largest share of the U.S. In other words, “In three years, you won’t have a customer base without customer intimacy,” said Sumner.