Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Martech

DECEMBER 17, 2024

And what great GTM impact they’d be losing if they bet the money on something else. This process of trying to understand this Y in the road triggers a lot of C-suite anxiety, particularly when no one can answer their questions. Thats because most marketers have never invested in knowing. So, what does this mean in 2025?

GTM 103

GTM B2B X-functional Up-sell 103

SaaStr

MAY 29, 2025

The CRO Hiring Playbook Has Forever Changed The interview process for revenue leadership roles now at Owner includes a mandatory AI component. You must thoughtfully architect the customer journey, not just automate existing processes.” This doesn’t eliminate the need for human sellersit elevates the bar.

GTM 83

GTM Negotiate Cross-sell CRM 83

Heinz Marketing

APRIL 2, 2025

Everyone in your go-to-market (GTM) organization should understand and align with these definitions. Pipeline success isnt about isolated tacticsits about a repeatable process that drives results. Too much tech and too many process steps slow you down. But how do organizations accomplish this? You win and lose as a team.

Pipeline 57

Pipeline GTM B2B Follow-up 57

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Highspot

MAY 30, 2024

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Martech

JANUARY 27, 2025

Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. At this point, its clear to many that GTM is not the deterministic, coin-operated machine that many founders and VCs thought it would be almost two decades ago. Critical facts for your 2025 GTM strategy 1.

GTM 106

GTM Non-Profits Networking B2B 106