How Google may identify and evaluate authors through E-E-A-T
Search Engine Land
APRIL 17, 2023
Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear. Subjects are the main entities, and objects are the secondary entities. via part-of-speech (POS) tagging.
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