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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

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Bringing Out the Best in Sales Personas Using Gamification

Closer's Coffee

Known for not focusing all of their efforts on customer value drivers, the hard worker wants to achieve success and develop their career, they just don’t necessarily have the proper internal toolset to implement their desired growth. The Relationship Builder. Below we investigate. Know Your Sales Reps. Focus On Behavior, Not Numbers.

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Virtual vs. In-Person Training: Pros & Cons of Each [New Data]

Hubspot

When asked which strategies would result in the most growth for their company, 19% of sales professionals selected improving training and career development opportunities (data from our upcoming 2024 State of Sales Report). billion between 2022 and 2027. Here’s how to tell what’s right for you. The online learning market is thriving.