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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

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The Rise of 'K-everything': How Culture Fuels Business Growth

Hubspot

Similarweb just released a list of the fastest growing digital companies in 2024, based on year-over-year traffic growth. Their substantial growth is in line with South Korea’s outsized influence on direct-to-consumer fashion and beauty. Two companies jumped out at me right off the bat: ? Anything for that beautiful glass skin.

Growth 78
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Bringing Out the Best in Sales Personas Using Gamification

Closer's Coffee

Known for not focusing all of their efforts on customer value drivers, the hard worker wants to achieve success and develop their career, they just don’t necessarily have the proper internal toolset to implement their desired growth. The Relationship Builder. Below we investigate. Know Your Sales Reps. Focus On Behavior, Not Numbers.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

Growth in Live Video. billion by 2027. Non-gaming content has been a major growth driver for Twitch representing 11% of the hours watched in December 2019 compared to 8% in December 2018. 25 Live Video Stats That Marketers Need to Know. In 2019, internet users watch 1.1 billion hours of live video. StreamElements ).

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

By 2027, the majority of the workforce in the U.S. Outsourced creators have little to no motivation to stay loyal to you When you rely on outside help to create content, especially unvetted freelancers, it's ultimately a gamble. It should also be pretty easy to find freelancers, as the job market is glutted with them. (By

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Virtual vs. In-Person Training: Pros & Cons of Each [New Data]

Hubspot

When asked which strategies would result in the most growth for their company, 19% of sales professionals selected improving training and career development opportunities (data from our upcoming 2024 State of Sales Report). billion between 2022 and 2027. Here’s how to tell what’s right for you. The online learning market is thriving.