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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

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The Rise of 'K-everything': How Culture Fuels Business Growth

Hubspot

Source: Hills, Views and Valleys But natural wonders aren’t the only drivers for Korean tourism in 2024: ? But it’s on the right track: The number of visitors of Jeju Island, a popular beach destination in South Korea, grew nine times year over year. Beach chillin’ in Jeju, anyone? of funds injected in 2023.

Growth 78
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Bringing Out the Best in Sales Personas Using Gamification

Closer's Coffee

Known for not focusing all of their efforts on customer value drivers, the hard worker wants to achieve success and develop their career, they just don’t necessarily have the proper internal toolset to implement their desired growth. Below we investigate. Know Your Sales Reps. Focus On Behavior, Not Numbers. Final Thoughts.

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15 cutting-edge tools every B2B marketer should know

Martech

Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners. trillion in 2021 to $3 trillion by 2027. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

billion by 2027. Non-gaming content has been a major growth driver for Twitch representing 11% of the hours watched in December 2019 compared to 8% in December 2018. To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. Growth in Live Video.

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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Brands should also consider the motivations of the players they are advertising to. In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. It is live.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

By 2027, the majority of the workforce in the U.S. Outsourced creators have little to no motivation to stay loyal to you When you rely on outside help to create content, especially unvetted freelancers, it's ultimately a gamble. It should also be pretty easy to find freelancers, as the job market is glutted with them. (By