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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

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Bringing Out the Best in Sales Personas Using Gamification

Closer's Coffee

Known for not focusing all of their efforts on customer value drivers, the hard worker wants to achieve success and develop their career, they just don’t necessarily have the proper internal toolset to implement their desired growth. Below we investigate. Know Your Sales Reps. Focus On Behavior, Not Numbers. Final Thoughts.

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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. While advertisers can certainly set up ads within these consoles, the market share of players represents only about 32%, and the demographic tends to be male-dominated. Are they playing to pass the time?

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

billion by 2027. Non-gaming content has been a major growth driver for Twitch representing 11% of the hours watched in December 2019 compared to 8% in December 2018. To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. Growth in Live Video.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

By 2027, the majority of the workforce in the U.S. Many writers become subject matter experts over time – about the brand they write for and the industry the brand represents – simply because researching and writing builds their cache of knowledge so effectively. will be freelance!) It's in their job description to come and go.

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Companies that sell B2B have dedicated sales teams that reach out to prospects — sales associates, account executives, and sales representatives. And B2B salespeople are a big reason why it’s growing.

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