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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

B2C 96
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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Paid search represents 41.8% If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% It is projected to rebound to 11.2% growth in 2024, the forecast said.

Growth 108
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U.S. paid search spend forecast to hit $110 billion in 2023

Search Engine Land

Paid search represents 41.8% If spending continues at its current rate it should surpass $106 billion in 2027. Yearly increases are predicted to hover around 10% through 2027. Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail media. of total digital spending.

Retail 93
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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

This exploding group represents both potential customers and affordable, untapped talent. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. The median age across Africa is 18 , compared to 35 in North America. By 2050, sub-Saharan Africans will make up a third of all young people globally.

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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. While advertisers can certainly set up ads within these consoles, the market share of players represents only about 32%, and the demographic tends to be male-dominated.

Gaming 91
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Bringing Out the Best in Sales Personas Using Gamification

Closer's Coffee

The gamification industry is on track to experience a 25% growth spurt through 2027 – in the business world, this is an extremely high growth level and representative of how popular the technology will grow to become. Final Thoughts.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

billion by 2027. Non-gaming content has been a major growth driver for Twitch representing 11% of the hours watched in December 2019 compared to 8% in December 2018. To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. Growth in Live Video.