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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

This exploding group represents both potential customers and affordable, untapped talent. Hey, Young Spender The most obvious opportunity is sales of youth-focused products and services. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Build skills.

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Bringing Out the Best in Sales Personas Using Gamification

Closer's Coffee

Gamification tools increase team camaraderie and relationships, and for the lone wolf, this could mean the difference between maintaining current performance levels (at the detriment of the overall team) versus next-level growth (where all team members are more productive and engaged). The Relationship Builder. Below we investigate.

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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime. All of those examples are types of video game ads.

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What is ecommerce and which trends are shaping its future?

Martech

By 2027, Amazon alone will rake in more than $1 trillion in online sales. Broadly speaking, business owners looking to get into ecommerce can either sell their products on an online marketplace (think Etsy, Amazon, and Walmart) or via an ecommerce platform (Shopify, Squarespace). Convenience is one major driving factor. jump over 2019.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

Alternatively, they've also sponsored live product tutorials from social media influencers. billion by 2027. Non-gaming content has been a major growth driver for Twitch representing 11% of the hours watched in December 2019 compared to 8% in December 2018. 25 Live Video Stats That Marketers Need to Know. Growth in Live Video.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

The deeper benefits of their products/services. Everyone who touches the content needs a high level of skill Speaking of skills and knowledge, content marketing, including content creation/production, is a full-time job. By 2027, the majority of the workforce in the U.S. Their overarching differentiator. Their voice and style.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. Before you decide to implement live video planning and production into your strategy, you'll need to learn more about this content's consumers, how often they watch this content, and which platforms they primarily use to stream it. And brands are taking notice.