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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime. All of those examples are types of video game ads.

Gaming 92
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What is ecommerce and which trends are shaping its future?

Martech

In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. By 2027, Amazon alone will rake in more than $1 trillion in online sales. For example, video shopping — in which brands create content that shows products in action — is gaining a growing foothold and may shake things up in 2023.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. Before you decide to implement live video planning and production into your strategy, you'll need to learn more about this content's consumers, how often they watch this content, and which platforms they primarily use to stream it. And brands are taking notice.

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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Through these relationships, which often leverage technology integrations to collect feedback, they can keep up with changes and head off issues before they affect clients’ businesses. over that period.

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. In B2B (business-to-business) sales, one business sells goods or services to another. They stretch from mid-level managers all the way up to the C-suite. Learn more What is B2B sales? Multiple stakeholders.

B2B 59