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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

This exploding group represents both potential customers and affordable, untapped talent. Hey, Young Spender The most obvious opportunity is sales of youth-focused products and services. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Build skills.

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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime. All of those examples are types of video game ads.

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What is ecommerce and which trends are shaping its future?

Martech

In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. While ecommerce traces its roots back to the 1970s, trading goods and services online as we know it today has been around since at least the mid-1990s (when the websites of two seminal companies, Amazon and Ebay, both launched).

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

The deeper benefits of their products/services. Everyone who touches the content needs a high level of skill Speaking of skills and knowledge, content marketing, including content creation/production, is a full-time job. By 2027, the majority of the workforce in the U.S. Their overarching differentiator.

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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Such unification can provide businesses with a complete portrait of their customers, permitting them to leverage data for marketing, customer service and product development purposes.

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. Learn more What is B2B sales?

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