Digital ad spend growth drops to 7.8% this year
Martech
MAY 18, 2023
Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Paid search represents 41.8% If spending continues at its current rate it should surpass $106 billion in 2027. When TV watchers cut the cord and shift to streaming services, brands have to shift their budgets accordingly.
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