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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Paid search represents 41.8% If spending continues at its current rate it should surpass $106 billion in 2027. When TV watchers cut the cord and shift to streaming services, brands have to shift their budgets accordingly. Get MarTech!

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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

This exploding group represents both potential customers and affordable, untapped talent. Hey, Young Spender The most obvious opportunity is sales of youth-focused products and services. Agencies like George’s can make the remote hiring process easier by dealing with tricky, unfamiliar red tape in African countries.

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What is ecommerce and which trends are shaping its future?

Martech

In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. While ecommerce traces its roots back to the 1970s, trading goods and services online as we know it today has been around since at least the mid-1990s (when the websites of two seminal companies, Amazon and Ebay, both launched).

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

The deeper benefits of their products/services. “> “> “> “> “> “> Processing…Please wait. One of the most common ways to outsource content is to hire a full-service agency that completely takes over your content marketing from strategy-building to promoting finished pieces.

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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Providers typically offer a library of templates designed to simplify the process of message design and creation. Despite being so well-established, email marketing continues to attract more investment.

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. You must also understand the B2B sales process and how companies think about these big decisions. What is the B2B sales process? B2B sales is when a business sells a product or service to another business.

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